E-tailers gear up for festive rush: Amazon, Flipkart expand delivery capacity

E-commerce majors Amazon and Flipkart are stepping up investments in delivery infrastructure ahead of the festive season, adding warehousing capacity, delivery associates and automation to handle a surge in orders.

Amazon has earmarked ₹2,800 crore in 2026 to strengthen associate safety, health and financial well-being, following an investment of ₹2,000 crore in 2025, towards fulfilment centres, sortation centres and last-mile delivery stations.