Media has bigger role to play in building Brand India: Uday Shankar
The media industry has a bigger role to play in building “Brand India” as the country progresses, JioStar vice-chairman Uday Shankar said at FICCI FRAMES.
Speaking after receiving the FICCI FRAMES Lifetime Achievement Award, Shankar said India had made “tremendous progress” and that the media industry still had a role to play in helping the world believe in India more.
“And again, not just through news, but through entertainment, sports and movies, we need to build Brand India,” he said.
