Siemens launches fresh AI reinvention drive to boost returns

Siemens AG’s Chief Executive Officer Roland Busch is launching a reorganization of the German industrial behemoth to mesh its digital and real-world products, part of a push to lift profitability closer to the elevated returns reaped by tech companies.

Busch, who took charge of the 179-year-old firm in early 2021, wants manufacturing clients like Boeing Co. and Volkswagen AG to bundle different needs through a single touchpoint. These could be as diverse as connecting a plant to the grid to supplying the controls running machines and the software used to design and operate them.