Kiaasa Builds AI-Led Strategy Across Design, Supply Chain and Marketing

New Delhi [India], September 24: Kiaasa Retail Limited is developing an AI-led operating strategy that will connect product design, supply-chain planning, merchandising, marketing and the in-store customer experience.

Instead of treating artificial intelligence as a standalone customer-facing feature, Kiaasa plans to use it across the retail lifecycle, from identifying emerging fashion trends to designing, producing, marketing and selling the final collection.