YouTube expands creator-led shopping ecosystem in India; partners with Amazon, Meesho and others
With an eye on the festive season, YouTube has announced the expansion of its shopping affiliate programme in India, partnering with e-commerce firms such as Amazon, Meesho, AJIO, Tata CLiQ and Snapdeal. Other e-commerce firms such as Myntra, Flipkart, Nykaa, Tira, Purplle and Shopsy are already part of YouTube Shopping’s ecosystem. The platform is also doubling down on creator-led commerce with Indian creator payouts surging by 160% from Q1 of CY25 to Q1 of CY26, outpacing the 100% growth recorded globally.
