Sony to launch Tamil GEC on October 19 with Celebrity MasterChef Tamil, Tamil Idol
Sony Pictures Networks India (SPNI) will launch its Tamil general entertainment channel, Sony Vizha, on October 19 at 8 pm, marking its entry into Tamil entertainment with global formats and marquee talent.
Built around the brand promise “Ithu Namma Vibe”, the channel aims to celebrate Tamil Nadu’s contemporary culture, traditions, aspirations and everyday experiences through entertainment rooted in local identity.
