AI-to-AI communication could change how ads are bought and sold: Report

New Delhi [India], September 20 (ANI): Artificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reducing manual coordination across the fragmented advertising ecosystem, according to a report by ADvendio, an advertising technology company.

The report said the advertising industry is moving into a new phase of AI adoption, where autonomous systems could work across buyers, publishers, media networks and ad-tech platforms instead of being limited to individual tasks.