Amazon launches Alexa+ in India: Free access, Hindi and Hinglish support, AI features and more

Amazon has launched the all-new Alexa+ in India – the company’s generative AI-powered personal assistant that is conversational, smarter, deeply personalized, authentically Indian, and takes action in the real world. The all-new Alexa+ comes with support for English, Hindi, and Hinglish. The company said that the support for more Indian languages coming soon. Alexa+ is available to customers in India starting today for free under Early Access on eligible Echo smart speakers and smart displays, Fire TV streaming devices, and the Alexa mobile app.

Teena Sidana, Country Manager for Alexa, Amazon India said: “Indian households are multi-generational, multilingual, and beautifully complex. Alexa+ was designed for that complexity.