AI could disrupt traditional entertainment studio model as production costs fall

Mumbai: Artificial Intelligence (AI) could upend the traditional entertainment studio model as falling production costs allow creators and smaller production houses to make more content, raise their own finance and retain more intellectual property, reducing their dependence on broadcasters, OTT platforms and short-video apps, industry executives said. The shift is already visible in audio entertainment and microdramas, where generative AI is lowering production costs and accelerating content creation. If those economics extend to films and premium scripted series, they could challenge a studio model built around large teams, significant capital and specialised production infrastructure.