Google India, JioStar bring AI-powered Search into prime-time fiction
Google India and JioStar are bringing Google Search’s AI capabilities into two of Indian television’s most popular Hindi fiction shows, Anupama and Yeh Rishta Kya Kehlata Hai, in a multi-platform campaign aimed at demonstrating how conversational AI can help with everyday decisions and tasks.
The partnership will see special vignettes and in-show integrations featuring the lead characters of the two Star Plus shows. The campaign, themed “Google Search ka naya AI Mode. Jo samjhe, samjhaye, raah dikhaye,” is designed to position AI-powered Search as a practical, conversational helper for mainstream Indian households.
