Apple hikes iPhone prices in India by up to 41% after new models launch

Apple raised prices on its existing iPhone lineup in India by as much as 41% within hours of unveiling newer models, bucking its usual practice of discounting older variants and marking one of the steepest hikes in any market where it has repriced this year.

While Apple also raised prices in the U.S. late Wednesday, those increases ranged from 10% to 21%. The hikes followed Apple’s September event, dubbed ‘Surprise and Shine,’ where new Chief Executive John Ternus unveiled Apple’s first foldable phone, the iPhone Duo.