Amazon’s value buy offering Bazaar logs 8x growth in non-metro cities

Amazon’s value commerce offering Bazaar has seen an eight-fold year-on-year growth in customers from tier-II and tier-III cities as demand for sharply priced products expands beyond the country’s larger urban centres.

Customers and orders on Bazaar grew five-fold over the past year while its seller base and selection grew three-times, Sameer Lalwani, Head, Amazon Bazaar, said in an interaction with FE. “Customers, especially from what we classify as tier-2, tier-3 India, have grown 8x or 800% y-o-y on the platform,” he said.