Zee5 revamps streaming platform with AI-led discovery, expands free and premium content

Zee5 has unveiled a revamped streaming experience across mobile and Connected TV, introducing AI-led discovery, greater personalisation and a redesigned content interface as the platform looks to simplify how users discover and consume entertainment.

The revamped platform organises its offering into five sections — Premium Entertainment, Free 5, KidZ, TV and Sports — bringing its entertainment, television, sports and kids’ offerings under a new navigation structure.

Zee5 said personalisation will play a central role in the new experience, with the platform using audience preferences to surface relevant content. It has also added AI capabilities aimed at improving content discovery and interactions.