The iPhone is about to fold as Apple comes for a market Samsung owned

Apple may be preparing to enter a smartphone segment that has spent years trying to move beyond its niche status.

In August, the company announced its next major product event for September 9, where it is expected to unveil its next-generation iPhones. While Apple has not confirmed it, industry reports and leaks suggest that the biggest announcement could be its first-ever foldable iPhone, rumoured to be called the “iPhone Ultra”.

If that happens, Apple would be entering the foldable market at a rather unusual moment.