While Big Tech chased AI, Apple built something else – Its biggest product wave yet | What’s coming in 2026 and beyond
While the tech industry raced to pour billions into AI, Apple was quietly building its next big wave of innovation. Now, that pipeline is ready to emerge as John Ternus takes over as CEO. The shift will begin on September 9, when Ternus will unveil the latest iPhones and Apple Watches at the “Surprise and Shine” event. But that would just be the beginning. Apple is about to launch its biggest run of device releases in its history, delivering a wave of fresh form factors and whole new products in 2026, 2027 and beyond.
“I am so excited about everything we have in store. We have a huge launch next week that’s going to be phenomenal,” Ternus wrote to employees on Tuesday.
