Flipkart pulls ahead of Amazon in quick commerce

Flipkart appears to be gaining an early edge over Amazon in quick commerce, a year after the two e-commerce giants entered a market dominated by dedicated players such as Blinkit, Zepto and Swiggy Instamart.

The difference is showing up not just in the number of dark stores, but in how quickly the networks are being used. Flipkart Minutes is scaling faster, converting a larger share of Flipkart’s existing customers and generating more orders per store, according to channel checks by UBS.

Amazon Now, meanwhile, has slowed its expansion as it works through backend and inventory-related issues.