Stars display their ‘non-fiction’ side as streamers turn celebrity personas into show IPs

A clear shift is visible in the streaming and television segments of India’s entertainment industry.

To deal with the challenges emanating from short audience attention span and availability of copious amounts of content, leading streaming platforms and channels are designing non-fiction shows around the public image of Bollywood celebrities instead of merely presenting them as show hosts.

Shows such as Crime Patrol (SonyLiv) (Ajay Devgn, serious, Singham-cop and Drishyam-family-man image), India Ke Top 1% (Star Plus) (Anil Kapoor, energetic and larger-than-life image), Lock Upp (Netflix) (Farah Khan, bold, irreverent, Rietesh Deshmukh, funny, approachable image),