Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
Balaji Telefilms has partnered with YouTube to launch five premium original shows comprising 200 episodes, in a move that brings an established television production house into a new digital-first model while allowing it to retain ownership of its intellectual property.
Under the strategic partnership, Ekta Kapoor will lead the creative vision and own the intellectual property, while YouTube will provide global distribution and monetisation pathways through advertising and brand deals.
