Anthropic launches AI agent blueprints for retailers ahead of holiday shopping season

Artificial intelligence company Anthropic is giving retailers blueprints to build shopping and merchant agents on Claude, it announced on Wednesday, as demand for internal and external ‌conversational search ⁠tools ⁠expands ahead of the holiday shopping season.

​Shoppers are increasingly using AI to compare prices, check ​product availability and get recommendations.

AI-driven retail site visits now convert at a 60% ​higher rate than traffic ⁠from other ‌sources, Adobe Analytics said ​last month.