Synup Launches Sydekick AI, Shifts Local Marketing from Software-Led Work to Autonomous Execution

Bengaluru (Karnataka) [India], September 1: Synup, the local marketing platform managing more than two million business locations, has launched Sydekick, an autonomous AI agent designed to execute local marketing tasks rather than simply surface them. The launch marks a broader shift in Synup’s business model, from software that teams use to manage local marketing to an agent that can perform the work itself.