Vodafone Idea ropes in Shah Rukh Khan for new brand identity campaign

Debt-laden telecom operator Vodafone Idea has brought on Bollywood superstar Shah Rukh Khan as the face of its new brand identity campaign, the company said on Tuesday.

As part of the brand refresh, Vi has shifted the yellow two-dimensional dot from below the ‘i’ in its logo to the top, giving it a three-dimensional sphere design.

“Vi…unveiled a refreshed expression of its brand identity; evolving its signature visual particle into a dynamic 3D sphere, which has now been moved to the top as compared to before.