Wipro’s Snuggles to tap rising pet humanisation, says Anil Chugh

New Delhi [India], August 27 (ANI): Wipro Consumer Care & Lighting has entered India’s growing pet food market with the launch of its new brand Snuggles, betting on rising pet ownership and the growing trend of treating pets as family members.

“We are very pleased to announce Wipro’s entry into dog pet food category with the brand name Snuggles,” Anil Chugh, President, Wipro Foods and CEO, New Product Initiatives, said. “Snuggles is a brand we are bringing in with a lot of innovation and right product at a right price to the consumer.”