India’s media and entertainment market to touch $36.7 billion by 2030: PwC
India’s media and entertainment market is set to grow nearly twice as fast as the global industry over the next five years, driven by digital advertising, over-the-top (OTT) video, gaming and technology-led monetisation, consultancy firm PwC India said on Thursday.
The market is projected to reach $36.7 billion by 2030 from $25.7 billion in 2025, growing at a compound annual growth rate (CAGR) of 7.4%, compared with 4% globally. The India findings are part of PwC’s Global Entertainment & Media Outlook 2026-2030.
