WEH expands startup focus beyond quick-commerce

Venture capital firm WEH Ventures is broadening its startup investment focus towards premiumisation, health and fitness, modern agriculture, IP-led manufacturing and the battery value chain, as investors are becoming more selective about opportunities in sectors such as quick commerce and consumer artificial intelligence.

The early-stage investor, which has backed startups including NOTO, Animall, smallcase, Pratilipi and AppsForBharat since its inception in 2017, made four investments in FY26 and expects to make six in FY27. It has already committed capital to startups in healthcare diagnostics, test-prep education and beauty and personal care, Deepak Gupta, general partner, WEH Ventures, told FE.