Government courts Gen Z, Alpha with social media, campus outreach

New Delhi: In a calibrated outreach to Gen Z and Gen Alpha, the Narendra Modi government has adopted a twin-track strategy: sharpening digital communication of ministers while expanding their direct engagement with students through universities and schools.

As part of the exercise, Union ministers were given detailed social media report cards during Wednesday’s Cabinet meeting, assessing their performance between May 1 and August 15 – a period that coincided with the NEET protests and heightened youth engagement on social media.