Reliance Jio re-launches ‘Jio Prime’ programme to offer price lock for 1-year, enhances ₹299 plan
NEW DELHI: Reliance Jio on Monday re-launched its “Jio Prime Membership” programme for its nearly 500 million subscribers, which will enable a price lock until September 5, 2027. This comes days after its rival, Bharti Airtel, discontinued certain prepaid plans to nudge users to migrate to pricier packs and drive up average revenue per user (ARPU).
Jio Prime enables price certainty, allowing subscribers to recharge with their preferred eligible plans at current prices, irrespective of any future price revisions during the price-guarantee period.
