The big idea: Problem became platform
The idea for BankBazaar, an online financial marketplace, began with a problem its founders experienced themselves. In 2007, co-founders Arjun Shetty and Rati Shetty were looking for a home loan and found it difficult to compare interest rates, processing fees, foreclosure charges and the different rules followed by banks. The experience led to a simple question: could a digital platform make financial products easier to compare and buy?
