JioStar banks on Premier League fandom with ‘Humara Long Distance Love’ campaign

JioStar is betting big on the growing popularity of the Premier League in India with its new campaign, ‘Humara Long Distance Love’, featuring actor Tiger Shroff and cricketers Sanju Samson and Riyan Parag.

The campaign, launched ahead of the 2026/27 Premier League season, comprises three films that use the idea of a long-distance relationship to capture the loyalty and passion of Indian football fans.

Shroff, Samson and Parag, all Premier League supporters, feature in the films and bring their own connections with the competition to the campaign.