Acer targets premium PCs, gaming to grow market share

Acer India is looking to expand its market share in the PC segment by increasing its focus on premium laptops, gaming PCs and offline retail, even as higher memory and storage costs are pushing up prices across the market, Sanjeev Mehtani, chief sales officer, Acer India, told Fe in an interaction.

“The focus is to sustain the number, and to make sure the business is profitable for everyone in the ecosystem, not just for Acer,” Mehtani said. He added that the company’s immediate priority was to consolidate its recent gains while expanding in segments where its presence remains relatively low.