The AI tracker: From Hollywood and music to farming and automobiles

Horror filmmaker Eli Roth has revealed that generative AI was used in parts of his upcoming film Ice Cream Man, joining a growing list of directors experimenting with artificial intelligence in filmmaking. Roth clarified that AI supported certain creative processes rather than replacing actors or the filmmaking team. The disclosure comes amid continuing debates in Hollywood over AI’s role in cinema, particularly around artistic ownership, copyright and employment. As filmmakers explore AI-assisted production, the industry continues to grapple with balancing innovation and preserving human creativity.