India set to overtake US in BRAVIA television sales in next 5-10 yrs: Nezu Daisuke
New Delhi: Japanese consumer electronics giant Sony expects India to emerge as its largest global market for BRAVIA televisions over the next five to ten years, overtaking the United States, driven by strong demand for premium large-screen televisions, a top company official said on Monday.
The company considers India a “strategic” market, backed by growing consumer preference for high-quality content viewing experiences and premium home audio systems, Sony Corporation Global Head, Home Product Business Division, Nezu Daisuke, told PTI.
