Reddit flags volatile search referrals as US user growth slows

Reddit said on Thursday that choppy search-engine traffic affected U.S. user growth in the second quarter, overshadowing an upbeat revenue forecast and sending its shares down about 12% in extended trading.

The social media company operates in a highly competitive market. Bigger rival Meta through its Threads communities hub and new Forum app for Facebook Groups users appears to ‌be directly ⁠targeting Reddit’s ⁠core community model.