From assistant to agent: Google brings Gemini Spark personal AI agent to India

Google is embarking on a fundamental pivot for its consumer artificial intelligence (AI) strategy, in India. The launch of the Gemini Spark agentic AI tool in the country marks a clear evolution from a ‘reactive assistant’ to a ‘proactive agent’. Till now, the dominant method for consumer AI usage included a typical chat interface, or utility within apps such as photo editors. With Gemini Spark, the promise is more about running persistent tasks in the background, linking across multiple connected ecosystem pieces including Gmail, Docs and Calendar.

“Driven by personal intelligence, this means that it seamlessly bridges with your favourite apps like calendar, Gmail, and Drive to help you complete tasks with information that is relevant to only you,” says Adam Coimbra, Director, Product Management for Gemini, in a briefing of which HT was part.