BJP leaders step up Instagram activity after PM’s call for digital outreach

BJP leaders have stepped up their activity on Instagram following Prime Minister Narendra Modi’s call to Cabinet colleagues to engage more actively with young people through the platform, with the party using reels and videos to push its messaging on the NEET-UG paper leak controversy and examination reforms.

Modi has led the digital push in recent days, posting a series of selfie-style videos thanking young people for their response and suggestions on examination reforms.