Gaming makes up one-fifth of consumer PC market: Dell

Gaming devices account for around one-fifth of India’s consumer PC market, according to Raj Kumar Rishi, vice president and general manager, Consumer Business, Asia Pacific and Japan, at Dell Technologies, who described gaming and AI PCs as the company’s fastest-growing consumer segments.

“We are largely becoming a gaming PC-driven market. The ecosystem is building for the same,” Rishi said in a conversation with FE.

Dell has rolled out its widest-ever consumer portfolio in the country, headlined by the Alienware 15, starting at Rs 1,28,990, and a new XPS 13 priced at Rs 79,900 – a price point the premium XPS brand has never reached in India before,