Samsung to add India-specific AI features to next Galaxy phones as local R&D shapes product strategy

New Delhi: Samsung Electronics will introduce artificial intelligence features developed specifically for Indian consumers in its next Galaxy smartphone, as the company expands the role of its research and development centres in Noida and Bengaluru to build localised AI capabilities for one of its fastest-growing markets, Samsung Southwest Asia CEO and President J B Park said.

The South Korean electronics maker said its India R&D teams are studying the persona of Indian consumers and developing AI features suited to benefit local consumers, including an AI-powered bill payment reminder that can identify recurring bills from emails and alert users before due dates.