Meesho bets lower prices will power growth as delivery costs fall

Meesho expects products on its marketplace to become more affordable as it cuts delivery costs and passes most of those savings to sellers and shoppers, even as higher fuel prices and wages push up expenses across the ecommerce industry.

The value-focused ecommerce platform said its cost per delivered order fell by about Re 1 sequentially in the June quarter. This was despite an increase in fuel costs and minimum wages in some states.