Samsung banks on financing schemes to boost smartphone sales

Samsung India hopes to continue growing its smartphone sales at above-industry levels in a market that is de-growing, according to Aditya Babbar, Vice President, MX Business, Samsung India.

Babbar believes the introduction of several financing schemes, including a 30-month EMI (equated monthly installment) plan for the first time, will make devices more affordable for customers at a time when rising memory prices have been driving up smartphone costs.

“We are working with several financiers and we feel that will provide consumers with more options,” he told FE. New-to-credit customers, he said, would benefit from the higher number of partnerships that Samsung has with lenders.