Flipkart’s lead faces quick commerce test

Flipkart has already won Bharat in traditional e-commerce. Its next challenge is ensuring that leadership extends to quick commerce, where repeat grocery purchases matter more than occasional big-ticket buys. The Walmart-owned company has spent nearly two decades building relationships with consumers in Tier-2 and smaller towns. The question now is whether that understanding can be translated into a business built on daily shopping habits rather than annual smartphone upgrades.