Myntra scales AI integration; cuts seller onboarding time to under 2 days
Fashion and lifestyle e-commerce platform Myntra has announced an expansion of its artificial intelligence (AI) capabilities, deploying the technology to reduce seller onboarding time, accelerate catalogue generation, and enhance customer personalisation.
The latest phase of its technology buildout is anchored around three core pillars: customer experience, seller enablement, and operational efficiency, the Flipkart Group company said in a statement.
The AI integration has reduced the end-to-end seller onboarding process from 10-15 days to under two days, with initial registration now completing within minutes through its AI-powered Seller Growth Hub.
