Hearing about Google selling AI chips to cloud startups, Nvidia quietly offered one of its key cloud partners Nscale ‘financial incentives’ that are said to be…
Google is quietly trying to sell its homegrown AI chips to a new class of cloud providers, and Nvidia has apparently noticed. According to a report from The Information, Google has been pitching its Tensor Processing Units to so-called neoclouds—specialist cloud firms that rent out AI computing power—in a bid to break into a market Nvidia has owned almost from end to end.
The wrinkle is what happened next. The Information reports that Nvidia heard about Google’s talks with one such provider, Nscale, and has since floated some financial sweeteners of its own. One person close to the situation said those incentives looked designed to make Nscale less keen on working with Google.
