Zepto joins gourmet grocery race with launch of ‘Select’

Zepto is preparing to launch Select, a premium in-app service offering curated imported and premium grocery products, following a pilot in a few locations, sources said.

The company has begun onboarding premium brands and is expected to roll out the service in the coming weeks, ahead of its initial public offering (IPO).

The launch will make Zepto the last of India’s three largest quick-commerce platforms to open a dedicated premium storefront, as the sector turns to higher-value goods to lift order values that have flattened in its biggest markets.