Rapido’s Ownly pivots from no-discount promise

Rapido’s standalone food delivery app Ownly has begun offering discounts to customers, marking a departure from its no-discount positioning on which the brand was built, even as it prepares to expand beyond Bengaluru.

The app’s home screen now features a flat 25% discount prompt in Bengaluru, where Ownly ran a pilot of its services from August 2025 before its citywide launch in early March this year. Its promise of no delivery and packaging fees remains intact, with Rapido expected to absorb the cost of the discounts rather than pass it on to restaurants.