Quick Commerce wars: Why Amazon and Flipkart network expansions can’t shake Blinkit’s 3 million order lead

E-commerce giants Amazon and Flipkart have now entered India’s quick commerce market with Amazon Now and Flipkart Minutes. Should Zepto, Blinkit and Instamart be worried? Analysts believe that these new entrants may not significantly impact the incumbent players and Blinkit likely to retain its leadership position.

That said, industry experts do see the risk of the existing quick commerce players losing some market share as a result of the aggressive dark store addition by Flipkart and Amazon.