Tata Play Binge adds ETV Win to strengthen regional OTT offering

Mumbai: Tata Play Binge has expanded its regional content portfolio by adding ETV Win, the Telugu-language streaming platform from the ETV Network, to its growing OTT aggregation service. The move gives subscribers access to an extensive catalogue of Telugu movies, originals, television shows and live TV channels through a single subscription and interface.

The partnership comes as regional-language content continues to fuel the growth of India’s streaming market, with Telugu entertainment emerging as one of the strongest drivers of audience engagement. By integrating ETV Win, Tata Play Binge aims to strengthen its multilingual content ecosystem and offer subscribers a wider range of regional entertainment.