‘I never imagined a single LinkedIn post could change lives,’ Startup founder reveals how social media helped them raise Rs 1 crore

For many founders, social media is a place to build a personal brand or promote products. However, for Priyanshu Gupta, founder of Beyond The Sugar, it became much more than that. A single LinkedIn post helped him connect with investors, close a Rs 1 crore bridge funding round, and even led to a conversation with investor Anupam Mittal that changed the company’s future plans. Gupta wrote on LinkedIn, “I never imagined a single LinkedIn post would help us raise Rs 1 crore.”