Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and content

India’s micro-drama industry is entering a serious phase of business as companies have begun to build corporate teams by hiring seasoned hands in the entertainment industry. In a first major development, which indicates serious commitment to the micro-drama business, one of the largest micro-drama platforms in India—the Eloelo group-owned Story TV—has appointed Manan Mehta, former senior vice-president, marketing, Yash Raj Films, as its senior vice-president, strategy and content.