Elon Musk agrees with what Apple CEO Tim Cook said has shocked him; says: Biggest …
Apple CEO Tim Cook recently described the global memory shortage as a “hundred-year flood” and said he had “never seen anything like it in over 40 years.” Tesla CEO Elon Musk agreed, posting on social media platform X (formerly known as Twitter), that the surge represents the “biggest price jump in anything I’ve ever seen.” The AI boom has strained global memory chip production, as hyperscalers and data center buildouts consume vast supply. This has driven costs sharply higher, squeezing margins across consumer electronics and forcing companies to raise prices.
Apple took the rare step of hiking prices on MacBooks, iMacs, iPads, HomePods, and Apple TV boxes, with increases of up to $300. Microsoft followed suit, announcing Xbox consoles would cost $100–$150 more beginning August 1.
