The AI tracker: From Hindi speaking AI users to virtually try-on makeup products

AI-powered Alexa+

Amazon has begun testing Alexa+ in India, marking a significant step in bringing generative AI-powered voice assistants to one of its largest global markets. Select users have received invitations to try a Hindi-language beta version of Alexa+, with the company seeking feedback before a broader launch. According to reports, Amazon emailed customers asking them to join a testing programme that will help refine the experience for users.

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