Pocket cameras are having a moment

For over a decade, smartphones seemed to have killed the compact camera as phone cameras improved. People abandoned dedicated devices, pushing the camera industry into one of its longest downturns, but in an unexpected reversal, the smallest cameras are now leading the industry’s recovery.

From DJI’s Osmo Pocket series to the newly launched Insta360 Luna Ultra, pocket-sized cameras are experiencing a record-breaking surge in demand globally, driven by a mix of social media culture and creator economy needs.